4-H Promotion Compendium: Alliance For 4-H

A National Compendium of 4-H Promotion and Visibility over the Past Century

Alliance For 4-H

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Also in 1985 as a companion program to the efforts identifying alumni, National 4-H Council and 4-H Extension was reaching out to individuals as part of a nationwide fund raising effort to strengthen the 4-H program at all levels from the grassroots level up. Called the Alliance for 4-H, it was a cooperative effort between National 4-H Council, Extension Service staff and 4-H volunteers at the local and state levels, a nationwide individual giving campaign to significantly increase the fund raising capacity of the 4-H system and expand the outreach of 4-H programs.

The major goals of the Alliance were to build a stronger partnership between local, state and national fund raising planning and solicitation programs and to mobilize a network of individuals at all levels who would become advocates and supporters of 4-H on an ongoing basis.

Friends and supporters of 4-H, who have donated time and money to the program either as corporate or foundation sponsors, recommended that the estimated 45 million 4-H alumni, parents, relatives, community leaders and business leader, whose lives have been touched by 4-H and who have directly benefitted from 4-H would be a valuable source of funding and support.

Volunteers would be leading the Alliance effort as they identify prospective donors and solicit them on a personal basis to make a gift to 4-H. Arizona served as the first pilot state for the Alliance. A model for planning, organizing and conducting the solicitation program was created to assist in carrying out the program. Council provided staff support through Pete Williams, project director, and former deputy administrator, 4-H, Extension Service, USDA. Council also provided support for staff and volunteer training, materials, program development and evaluation.

While the Alliance for 4-H was strictly a fund raising project, it brought with it a considerable amount of 4-H promotion, particularly at the state and local levels that were participating in the activity.

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