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4-H Promotion Compendium: 1987 4-H Public Service Ads Focus on Extension Initiatives


A National Compendium of 4-H Promotion and Visibility over the Past Century


1987 4-H Public Service Ads Focus on Extension Initiatives

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The first package of television public service announcements in 1987 began airing during National 4-H Week in October on stations around the country. The six 30-second and one 60-second package focused on the eight initiatives for national priority by the Cooperative Extension System. One PSA explored the many facets of agriculture: competitiveness and profitability, alternative agricultural opportunities and revitalizing rural America as it showed 4-H members in a grocery produce section learning how food is shipped, cleaned, priced and displayed.

A second PSA showed a 4-H club working on a substance abuse education program with local merchants and stressing the CES initiative in building human capital.

Conservation and management of natural resources, and water quality are the two initiatives targeted in a third spot, showing a 4-H teen leader working with a club taking water samples from a stream. A fourth PSA focuses on the conservation and management initiative, showing a club working to repair foot bridges in a wooded area.

A baseball game is the focus of the PSA addressing nutrition, diet and health. Two of the public service announcements were released to states in November: one focusing on the role of the volunteer in 4-H and another on the role of the Extension professional. The latter spot debuted at the National Association of Extension 4-H Agents' convention in San Diego.

Radio spots focusing on identical themes were distributed to all county 4-H offices in July. Print public service ads (like the one shown here) focused on teen issues and volunteers. These were distributed to county 4-H offices and directly to 600 national magazines.







Compiled by National 4-H History Preservation Team.


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