In November 2009, dozens of 4-H youth gathered in Times Square to display their 4-H pride in one of the world's busiest cities. Above them on West 42nd Street. A 4-H PSA aired on the CBS "Super Screen."

Outfitted in 4-H and Cornell University sweatshirts, nearly 30 4-H'ers from the Cornell Cooperative Extension New York City 4-H program hit the streets to survey New Yorkers about their impressions of the organization. The youth interviewed a variety of people from diverse backgrounds and ages – from older couples and young professionals to teenagers like themselves. Through a splash of green in Times Square, they helped draw attention to the 4-H brand and the positive impact the organization has on the lives of youth.

The 15-second PSA aired twice an hour throughout the month of November. Nearly 1.6 million people pass through Times Square daily, which gave 4-H a total potential reach of almost 50 million people.